There is nothing worse than going into a store and seeing the same old same old!
One of my favorite stores in my hometown knows this and cultivates their customers by adding great new products on a regular basis. So, as a retailer – keep it fresh. Add color. Add the different – and shake your customer up a bit. Those of us who like to shop will drop in to see the new – and maybe even purchase something!
And just a small antecdote about this:
When we first started Rock Wood, I went around to some stores in New England with a small van with some of our furniture. I off loaded our Nantucket Bench at the front of a store – which was along a major highway. Within 2 minutes, I had two women drive up and ask about the bench. Both said that they had seen nothing like it – and that is why they stopped. I do not know if they would have bought it from the retailer – but they would have come into the store to check it out!
